Word of the Day: VALORIZE
To emphasize or oversell
valorize (verb) - to promote or enhance the value, worth, or status of someone or something [val-uh-rahyz]
BREAKDOWN: VAL- (strong) + -OR (quality) + -IZE (to make or do)
valorization is the act of assigning, increasing, or raising value
valor is bravery, courage, or worth
See also: ambivalent, convalescence, prevail, valiant
“In a society that identifies consumption with patriotism, valorizes ‘growth’ above all else and assigns status according to how much you consume, we compete with each other to see who can consume the most.” —Emily Levine
