Word of the Day: PLACATE

To soothe or assuage

placate (verb) - to prevent someone from growing angry or to soothe feelings of anger or hostility [pley-keyt]

BREAKDOWN: PLAC- (peace) + -ATE (to make)

• placatory means serving or intended to appease or pacify

See also: placid, supple

"Probably everything we do is a publicity stunt... we are not here to gather members, to please, to placate, to make friends. We're here to hold the radical line." —Ingrid Newkirk