moreish (adj) - delicious, enticing, or addictive; having a taste that makes one want more [mawr-ish]
BREAKDOWN: Moreish is an informal British English word those of us who love the British Baking Show/GBBO hear quite a bit. Declaring a dish as moreish constitutes high praise indeed. The word has nothing to do with Moorish—an outdated term for people of North African descent—as our graphic borrowed from Tom Albrighton illustrates.
"'You're here,' he says, and his voice is like sunshine, like honey, it's warm and rich and moreish. 'I'm so very glad.' Where Silas's voice is spikes and edges, every word a warning, this man's voice is smooth, velvety and beckoning.” —Melinda Salisbury
[Our Wednesday Wildcards are fascinating and important words that are not derived from classical roots.]