Word of the Day: LUCRATIVE

Making that money

lucrative (adj) - profitable; producing or paying a large amount of money [loo-kruh-tiv]

BREAKDOWN: LUCR- (gain, profit) + -ATIVE (inclined to)

lucre is gain, profit, or money

“Who knows, maybe the dwindling attention spans means a lucrative future for short story writers.” —Matthew Healy