Word of the Day: HYPER-PALATABLE

hyper-palatable (adj) - addictively tasty or easy to eat, in contrast to merely palatable or acceptable to the taste (also hyperpalatable) [ hahy-per ˈpa-lə-tə-bəl ]

BREAKDOWN: HYPER- (over, beyond) + PALATE (roof of the mouth) + -ABLE (capable of, worthy of)

“Colloquially, we know a hyperpalatable food when we taste one: think McDonald’s French fries or an Oreo Blizzard from Dairy Queen. These snacks taste amazing, and it’s really hard to stop eating them.” — Tim Requarth

“A hyper-palatable food is one where the synergy between components of the food — such as fat, sodium (salt), sugar, and carbohydrates — makes it tastier than it would otherwise be. Hyper-palatable foods can activate our brain reward neurocircuitry, which can create a highly rewarding experience that can make these foods difficult to stop eating, even when we feel full.” — Good Fat Company