entice (verb) - to attract, lure, or elicit action through temptation [en-tahys]
enticing means attractive, appealing, or tempting
enticement is the act or method of luring or tempting someone to do something
BREAKDOWN: The word entice has been describing the act of temptation since the 1300s as a Middle English word originally meaning to stir up or incite. The origin of the word can be traced through the Old French enticier (meaning to excite or set on fire) to the Latin intitiāre just meaning to set on fire. The root of this word is the Latin titio meaning firebrand.
“The ultimate reason for setting goals is to entice you to become the person it takes to achieve them.” —Jim Rohn
[Our Wednesday Wildcards are fascinating and important words that are not necessarily derived from classical roots.]