conspicuous (adj) - clearly visible, obvious, showy; attracting special attention
BREAKDOWN: CON- (thoroughly) + SPIC- (look) + -OUS (having qualities of)
conspicuity is the quality of being very obvious or evident (also conspicuousness)
inconspicuous means not easily noticed or seen; not prominent or attracting attention
See also: circumspect, spectral, speculate
“Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious than the bland and timid masses.” —Robert Greene